Revisão da Administração e Gestão Pública

Abstrato

When Case Creates Competitive Advantage

Mohammad Rafiqul Islam Talukdar*

When the academics talk about the case method of teaching, it sounds great. Most of the leading business schools in
the world have adopted the case method of learning and teaching. Rests of the business schools also appreciate the
outcome of such a pedagogical attitude. In reality, some deep-rooted challenges are evident concerning the case
method of teaching. For instance, the literature on case method pedagogy and on how to write a robust teaching or
business case is very limited and outdated. Secondly, many of the business schools embraced theoretically case
method of teaching, but in practice, either they do have few numbers of trained faculties on the case method of
education or they do invest little for faculty capacity building in the domain comparing to the set expectations.
Thirdly, most of the available business cases are boring, which fail either to build compelling angel or to get
substantial attention to the class. This is, however, not the focus area of the concept paper, but the grounded reality
of developing the same. The current round paper empha