Esmaeil Farshi, Farzaneh Ghorbanpour, Sefa Keser
In our society, there is often a default preference for the most popular or prominent option, known as the "number 1 choice." Whether it is choosing the most successful person to compare oneself to, the most expensive product on the market, or the most popular opinion in a group, the number 1 choice tends to dominate decision-making processes. However, this default preference for number 1 can lead to cognitive biases, inflated prices, and social inequalities. To address this issue, we introduce the Principle of Boycotting Number 1s, which emphasizes the importance of considering alternative options beyond the most prominent choice. In this paper, we will explore the applications of this principle in psychology, including decision-making, cognitive biases, social comparison, group dynamics, and consumer psychology. By challenging the status quo and promoting more balanced perspectives, the Principle of Boycotting Number 1s can contribute to better outcomes for individuals and society as a whole.